Sometimes you’ll want to create a custom admin user role that isn’t already offered as a default. There can be many reasons for this, but the main logic behind it is that you want to customize what features and permissions this user will have.

Note: You must be an Account Owner to be able to create custom admin roles.

You can do that by going to the “Settings” - “Manage roles and permissions” - “Open” - ”Add new role”.

Add a role name and a description, and then in the “Permissions” tab, you can select all kinds of permissions you want this role to have, related to users, teams, analytics, etc. After you’re done, click “Save”.

Once you've created the new role, you can assign it to a user(s). You can see how to do that in this article.